DHL Express –

Employee Advocacy
programme

DHL Express didn’t want to tell its company culture through corporate content alone, but through the people who work there.

We co-developed an employee advocacy programme: content formats, social assets and templates that enable employees to share personal insights from their working day.

The programme ranks among the most successful employee advocacy initiatives in Germany:

• 400+personal stories shared as part of DEIB campaigns
• 86 %of participants feel more confident using social media
• 91 %feel a stronger sense of belonging