Reha und Beruf –

Employer branding for an

industry that often needs

explaining.

Reha und Beruf wanted to build social media as a new space for communication: for potential employees, for the people who use its services, and for prospective business partners. The challenge was to make a complex topic from vocational rehabilitation accessible, approachable and recognisable.

We set up the channels, developed a dedicated channel design and built a content strategy that makes complex topics clear for different audiences – without losing the subject-matter depth.

Reha und Beruf wanted to build social media as a new space for communication: for potential employees, for the people who use its services, and for prospective business partners. The challenge was to make a complex topic from vocational rehabilitation accessible, approachable and recognisable.

The result is a social presence that positions Reha und Beruf as a competent, approachable and innovative organisation, and has built reach, trust and awareness across all three audiences.